Directing Choice

For this series, I approached the idea as a story about identity shaped by validation.

In social media, perfection performs better than truth. So the format had to live inside that world. Fast, episodic, designed to feel like content, but built like a story.

We follow a young woman chasing influence, turning everything around her into content.
And it works. Until the image becomes more important than who she really is.

This is not a story about fame. It’s about what you lose when validation replaces authenticity.

SocialMe is part of a larger platform I created for brands, called Netflix for Brands, a Social Entertainment approach that transforms brand channels into content spaces people actually want in their feeds.